Applications ..

Any time you need to sift through large amounts of data, or when you need to “see” how your data looks, Set’Graph^® is there for you to help see patterns in your data to help with your business or research. These examples of the value of visualized data. 

Market segmentation, targeted marketing 

A major printing company now uses Set'Graph^® to offer a database marketing service to its clients. Set'Graph^® allows the company to perform data analysis, create reports, and develop and execute promotion strategies. Set'Graph^® has helped the company to identify over 5,000 different and unique marketing segments for its clients. 

Test or confirm hypotheses 

Set'Graph^® helps a leading electronics manufacturer to quickly test hypotheses to determine which of its customers would make the best candidates for new products based on past purchases. They also use Set'Graph in their call center to improve customer service. 

Improve customer loyalty 

The Set’Graph^® architecture, in conjunction with an integrated CRM system, helps a major building maintenance firm to understand and track its 200,000 plus customers. Set’Graph^® is used to increase customer loyalty and grow customer value through pro-active customer contact.

Increase sales 

A leading machine tool company uses Set'Graph^® to support a corporate portal allowing its sales force to better understand customer's needs and buying patterns so that they may offer more tailored proposals. Set'Graph^® is used to quickly test marketing hypotheses, allowing them to cross sell more products to their customers.